Located between the third strategy. Is existing in-car navigation features continue from the vehicle products and other features can not be achieved by the smart phones connected through an external interface to make up for the “hybrid car” strategy. In addition to communication functions rely on smart phones, and Internet radio, the SNS collaborative applications executed by the smart phone, and then displayed on the display of the built-in navigator, or play through the car speakers.

But the widespread view is that this hybrid car is a transitional product was eliminated after about five years. In the future, automotive products will focus on these two poles of the smart phone type and independent type. This is because the car specific products on behalf of car navigation systems centrism will burst sooner or later, the navigation function will become one of the many applications “(Clarion implementation of the marketing strategy of Directors Headquarters served as the Minister Matsuoka, Yoshihisa).

Simply put, if you must take the hybrid mechanism, “need only be installed in the independent automotive products (the application of the mechanism) is like” (Yamada, Hiroyuki Toyota e-the TOYOTA Minister). In other words, hybrid car products will sooner or later be independent

In the process of polarization of car navigation systems, the next challenge will be how to give the product differences. Automotive products, whether it is the type of smart phone, or independent automotive products, users can freely add applications, it is difficult to like a conventional car navigation systems, the overall ease of navigation and maneuverability Competition Products. To this end, the car navigation business think strengthen HMI (humanmachineinterface,) and expand the services of the server via the Internet, which is the “cloud services”.

HMI strengthen the center of the competition is an excellent touch panel response and identification, as well as the steering wheel, built-in operation keys (steering switch) ease of use, sound quality optimized in accordance with the vehicle environment. Consider the future introduction of voice, the timing of the gestures will become increasingly mature, the configuration will also become an important factor to facilitate the driver’s seat operating the microphone and camera.

In the expansion of the cloud services, the need to provide speech recognition, speech synthesis, language understanding, information retrieval, information collection and analysis,Main product: dvd player for car  online memory function. The ultimate goal is that vehicles and personal information, summarized in the Internet server through the use of this information to provide accurate information for each user service (concierge service).

If we can achieve a concierge service will increase the likelihood of users fixed the use of their products. Because the data accumulated in the past will not be able to change the products of other enterprises. On the contrary, if you continue to buy the same company’s products, personal data can be renewed in the previous, so as to maintain the consistency of the use of the environment.