Win theme is one of the top five elements of proposal persuasion and if they dont work, it will be much harder to stand out. Here are the top 7 problems with win themes we have observed in a number of companies, no matter what their business size and maturity level has been.
Most companies, despite their best intentions (and even understanding of what a win theme is supposed to look like), fail to sell in their proposals. Win theme is one of the top five elements of proposal persuasion and if they dont work, it will be much harder to stand out.
Time pressures force the team to start writing before themes are sufficiently developed and the entire proposal process begins to unravel. Here are the top 7 problems with win themes we have observed in a number of companies, no matter what their business size and maturity level has been: