Managing your own online home business has many benefits. In addition to working from the convenience of your own home, you can be your own boss, do things at your own pace and there are nominal start-up requirements. You simply need a computer, an internet connection, a hosting solution, and a domain.

But even though managing an online home business is one of the most rewarding and most simple business models around a lot of people who enter into the online business world don’t succeed and are don’t even cover their hosting fees!

Profitability Comes From Productivity.

The main reason for this failure is productivity. Yes, efficient traffic generation techniques are important for running an online home business. You need a good SEO plan to rank higher in the search engine results and gain more exposure. Decent web design and writing skills are necessary to keep your website neat and presentable to your visitors.

Having said that, what sets the top online entrepreneurs apart from the average online business owners is their levels of productivity. They are getting more done in less time. So what is pulling down internet marketers and their online businesses?

Shiny Object Syndrome.

Do you find yourself constantly changing your plan and adjusting your schedule of activities to try the latest technique for driving floods of traffic to your website or building a list of epic proportions or skyrocketing your conversion rates and more?

Shiny object syndrome means that each time you get an email or see an ad promising the best marketing tool ever created, you buy it; use it for a few days; and when you get another email or see another ad, the vicious cycle begins once again. Whenever you learn about a new traffic-driving, list-building, or rank-boosting method, you remove items from our to-do list and swap it with a new one. This method of working will not make you productive.

Juggling Too Many Things At Once.

Concentrating on various aspects of your online home business is good. For instance, traffic generation, product development, website design etc. You are making sure that every important aspect is covered. But most internet marketers overdo it! The end result? They spread their time and efforts too thinly and despite the fact that they get things done, they don’t do them well.

They end up with ordinary content. Their website looks the same as everybody else. The traffic they generate is average. They get average results. When you sit down in front of your computer to work, no matter what it is that you need to do, do it well. It doesn’t have to be perfect. But it has to be high quality and better than your competitors.

Plan your work, and work on your plan! Get rid of the shiny object syndrome and stop trying to juggle too many things at once and see your productivity and profits of your online home business soar.