It has been estimated that the global automotive films market size will reach significant revenue in the next few years.

The demand for automotive films will garner substantial traction with the consistent adoption of high-performance and premium cars. The inclining temperature levels have led to a rising need for passenger safety in instances of travel. There has also been a noticeable surge in the sales of vehicles over recent years. Automotive films are used to enhance the appearance of the vehicles as well as to safeguard passengers from the sun rays, flying debris, and road hazards.

Automotive film components protect the human skin by blocking a large percent of the harmful UV rays which emerge from the sun. They provide temperature control as well as driving comfort as they help to keep the automotive interiors cooler with maximum heat rejection. Besides, automotive films incorporated in optically clear windshields counter the impact of standard road hazards and accidents as they leave the glass in a pristine condition.

Fuel efficiency from automotive window films

Demand for automotive window films is likely to gain momentum as they conveniently help in mitigating the risks of injuries arising from broken glass during projectiles, minor accidents, and road debris. They are largely adopted to offer protection to travelers or passengers from glare, heat, and UV rays. The window films offer improved comfort & aesthetics as well as higher privacy and less fading. Another impact rendering feature about automotive window films is that they assist in saving the fuel economy by limiting the reliance on air conditioning to keep the interiors of the vehicles cool.

Demand for advanced automotive films in North America

North America is anticipated to lead the regional landscape for the automotive film demand. This can be attributed to the presence of some leading industry players in the region that are consistently coming up with innovations. To quote an instance, in December 2020, a U.S.-based film technology company, STEK Automotive, unveiled NEX, a nano-ceramic premium window film, which constitutes graphene, tungsten as well as antimony tin oxide. Moreover, the higher disposable incomes of the regional population have also influenced their spending on premium cars. 

Providers of various types of automotive films are incorporating strategic alliances like partnerships, mergers, and acquisitions to broaden their global presence, during and post the COVID-19 pandemic. They are also keen on capacity expansions, innovations, and new film developments to gain a competitive edge over other players. To state an instance, in January 2020, Eastman Chemical Company, extended the manufacturing activities at its Dresden, Germany facility to assist in the launch of a new coating and laminating line for paint protection and window film products.