Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

Google Ads is one of the most popular and widely used paid advertising platforms in a digital marketing strategy today. It is a proven method that has benefitted many businesses by way of;

With the help of a good Google Ads Agency in Melbourne or elsewhere, Google Ads can do a lot more for your business than this. It is the ideal platform to test your ad copy, test your offers, as well as improve your website’s SEO. 

There is a lot of potentials out there for businesses, especially for local businesses, because over time, people near me’ searches have increased drastically (with the advent of smart mobile devices), creating more opportunities for local businesses. 

With the help of a Digital Marketing Agency that is specialized in Google Ads Management in Melbourne or elsewhere, what can a local business do in order to tap into the vast opportunities offered by Google Ads to create more leads, traffic, and conversions? Here are a few tips: